Uber has announced in a blog post that it is cutting ride prices in 100 U.S. and Canadian cities, beginning today. It's all about winter supply and demand.
Kurt Wagner reports:
It’s a technique Uber has used in the past, and it has nothing to do with rewarding you or the rest of its user base. Instead, it’s a business move — simple supply and demand. Uber has discovered that “people hunker down at home” in January, and “demand for rides drops.” This is the company’s attempt to pull you off your couch and away from Netflix and the NFL playoffs (which also start on Saturday).-RW