Authenticity is an overused word that gets thrown around way too often by brands and businesses. With Donald Trump, we're seeing true authenticity, not a brand that knows it needs to be authentic in order to truly connect with consumers.
Trump's supporters don't view him as "authentic." They view him as a successful straight-talking, politically incorrect businessman who shares their concerns about important issues. Trump is true to himself - what you see from him on Twitter is Trump, whether you love it or hate it.
Tip: Don't talk about how authentic you are. Show it! Share your opinions and feelings. Being authentic will help you build a more engaged Twitter following.
Look, everybody is being told the same thing: create great content. But if everybody is creating great content, is anybody actually creating great content? No, you need to raise the bar.
Donald Trump stood out from the other Republicans because he didn't sound or act like the other politicians. How can you be entertaining in a way that's unique, but also relevant to your industry by aligning with the interests and needs of your industry?
Tip: If you aren't entertaining your followers, they will look elsewhere. Figure out a unique way you inject your own sense of humor, insights, or inspiration to stand out on Twitter.
In marketing, losing is inevitable. Whether you work for a brand, business, startup, or agency, no doubt you've experienced a painful loss of some sort-whether it was in the form of a lost client, lost traffic, a social media crisis, or a failed product launch.
As Trump has said before, sometimes by losing a battle, you find a new way to win the war. Losses are an opportunity to reassure your audience that any setbacks are only temporary. This is an opportunity to unite, inspire, and fire up your audience.
Tip: Turn your negative into a positive. Use a loss to energize your audience or communicate how excited you are about getting on track and winning in the future.