Monday, May 16, 2016

10 Unusual Twitter Marketing Tips From Donald J. Trump

By Larry Kim

Do you want to make your Twitter marketing efforts unbelievably powerful and successful? 
No doubt you've read dozens of articles covering tips are tactics for success. But the rise of Donald J. Trump is rewriting a few of the established Twitter marketing rules for brands and individuals.
In this article you'll discover 10 amazing, but unusual, tips to start winning on Twitter.
1. Be Very, Very, Very Authentic
My heart & prayers go out to all of the victims of the terrible tragedy. This madness must be stopped, and I will stop it.
Authenticity is an overused word that gets thrown around way too often by brands and businesses. With Donald Trump, we're seeing true authenticity, not a brand that knows it needs to be authentic in order to truly connect with consumers.
Trump's supporters don't view him as "authentic." They view him as a successful straight-talking, politically incorrect businessman who shares their concerns about important issues. Trump is true to himself - what you see from him on Twitter is Trump, whether you love it or hate it.
Tip: Don't talk about how authentic you are. Show it! Share your opinions and feelings. Being authentic will help you build a more engaged Twitter following.
2. Boring = Bad!
If Obama resigns from office NOW, thereby doing a great service to the country—I will give him free lifetime golf at any one of my courses!
Look, everybody is being told the same thing: create great content. But if everybody is creating great content, is anybody actually creating great content? No, you need to raise the bar.
Donald Trump stood out from the other Republicans because he didn't sound or act like the other politicians. How can you be entertaining in a way that's unique, but also relevant to your industry by aligning with the interests and needs of your industry?
Tip: If you aren't entertaining your followers, they will look elsewhere. Figure out a unique way you inject your own sense of humor, insights, or inspiration to stand out on Twitter.
3. Turn Your Losses Into Wins
The organized group of people, many of them thugs, who shut down our First Amendment rights in Chicago, have totally energized America!
In marketing, losing is inevitable. Whether you work for a brand, business, startup, or agency, no doubt you've experienced a painful loss of some sort-whether it was in the form of a lost client, lost traffic, a social media crisis, or a failed product launch.
As Trump has said before, sometimes by losing a battle, you find a new way to win the war. Losses are an opportunity to reassure your audience that any setbacks are only temporary. This is an opportunity to unite, inspire, and fire up your audience.
Tip: Turn your negative into a positive. Use a loss to energize your audience or communicate how excited you are about getting on track and winning in the future.

4. Have An Opinion
Read the rest here.

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