We’ve written plenty of times about ridiculous European plans to create a so-called “snippet tax” which is more officially referred to as “ancillary rights” (and is really just about creating a tax on Google).In addition to hurting mainstream publishers, it would hurt new internet start-ups since linkage is very important to growing traffic.
The basic concept is that some old school newspapers are so lazy and have so failed to adapt to the internet — and so want to blame Google for their own failures — that they want to tax any aggregator (e.g., Google) that links to their works with a snippet, that doesn’t pay for the privilege of sending those publishers traffic. As you may remember, Germany has been pushing for such a thing for many, many years, and Austria has been exploring it as well. But perhaps the most attention grabbing move was the one in Spain, which not only included a snippet tax, but made it mandatory. That is, even if you wanted Google News to link to you for free, you couldn’t get that. In response, Google took the nuclear option and shut down Google News in Spain. A study showed that this law has actually done much to harm Spanish publishers, but the EU pushes on, ridiculously.