By Britta Lokting
laudia Oshry opens her front door at ten a.m. wearing a baby-pink silk robe she stole after filming TLC’s “Say Yes To The Dress.” She’s hungover from Heidi Klum’s Halloween party and her long black hair hangs unkempt in wet strands.
Amidst panoramic views of the river, plush cream couches and a kitchen accessible through a swinging door, Oshry, 22, incarnates a millennial ideal often mocked: she makes more money lying in bed taking selfies than she would working an entry-level job.
Girl With No Job, Oshry’s brand and the name of her many social media platforms, arose following a terrible fashion internship her freshman year at New York University. “I was just hating life. There was no A.C. in the office. Everyone’s rude, there was no lunch and I worked ungodly hours,” she says. “I sent my mom funny emails about my hot sweater.”
She started posting her gripes to Tumblr, and when she was fired for repeatedly calling in sick, she titled her blog “Girl With No Job.” The content soon moved to Instagram, then Snapchat and she steadily gained an extensive following as many of her posts remind millennials of their own laughable behavior. Now, she has over 2.4 million followers, and is able to avoid getting a “real job” because brands and channels like Uber, Spanx, HGTV and Food Network pay her to slip their products into her content or star in social media videos.
Oshry owns a LuMee iPhone case, beloved by Kim Kardashian, which illuminates her face in dim lighting. She’ll send snaps from anywhere: watching reality television, taking shots, on dates with her fiancée Ben Soffer. She used the election as a reason to promote her own nomination in the People’s Choice Awards. Her memes mock the normal nine-to-five job and anyone’s attempt at dieting, with a common underlying theme around not caring. One post asks, “Can we all just agree that the workday should start at two p.m. and end at three p.m.?” Another: “If you had to choose between drinking wine every day or being skinny for the rest of your life, would you pick red, white or rosé?”
Read the rest here.