Hotels and airlines in the US are cutting prices as tourists avoid the country in response to Donald Trump’s immigration policies, according to the world’s biggest travel company, reports The Financial Times.
Dara Khosrowshahi, chief executive of Expedia, the largest online travel agent by gross bookings, warned the US travel industry is preparing for a turbulent year amid falling international interest in visiting the country.
“I think that because of some of the perceived positions coming out of the current administration, the US as a destination is potentially looking less attractive as a product,” said Mr Khosrowshahi, speaking to the Financial Times during a visit to London.
“One of two things is going to happen. Either the US has to go on sale in order to keep volumes up, or volumes are going to come down. When we look at our business, the leading indicator is pricing. Pricing has come down.”