Friday, August 10, 2018

James Altucher Spent $2.7 Million Promoting His Cryptocurrency Tip Sheet

James "Crypto Genius" Altucher 
Remember those James "Crypto Genius" Altucher ads that were popping all over your websites?

The Baltimore-based Choose Yourself Financial, affiliated with (or owned by) Altucher, has spent an estimated $2.7 million in advertising over the past 12 months, according to data from Buzzfeed reporter Jane Lytvynenko

It is estimated that the ads generated 793 million impressions!

As mentioned above, Altucher is promoted as a crypto-genius in the ads. I, however, would classify him as a marketing genius. No one is spending that kind of money on direct advertising unless the ads are working big time.

The advertising only stopped after social media sites stopped accepting cryptocurrency related ads

-RW