The email letter that was sent out to Amazon customers in the Seattle area:
INTRODUCING AMAZON BOOKS AT UNIVERSITY VILLAGE
November 2, 2015
Dear Amazon Customer,
Tuesday morning at 9:30, Amazon Books will open its doors. These aren’t metaphorical doors: these real, wooden doors are the entrance to our new store in Seattle’s University Village.
Amazon Books is a physical extension of Amazon.com. We’ve applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping. The books in our store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments. These are fantastic books! Most have been rated 4 stars or above, and many are award winners.
To give you more information as you browse, our books are face-out, and under each one is a review card with the Amazon.com customer rating and a review. You can read the opinions and assessments of Amazon.com’s book-loving customers to help you find great books.
Prices at Amazon Books are the same as prices offered by Amazon.com, so you’ll never need to compare our online and in-store prices. Nevertheless, our mobile app is a great way to read additional customer reviews, get more detailed information about a product, or even to buy products online.
Amazon Books is a store without walls – there are thousands of books available in store and millions more available at Amazon.com. Walk out of the store with a book; lighten your load and buy it online (Prime customers, of course, won’t pay for shipping); buy an eBook for your Kindle; or add a product to your Amazon Wish List, so someone else can buy it.
At Amazon Books, you can also test drive Amazon’s devices. Products across our Kindle, Echo, Fire TV, and Fire Tablet series are available for you to explore, and Amazon device experts will be on hand to answer questions and to show the products in action.
Tomorrow is literally Day One for Amazon Books, and we hope you will visit and share your ideas and feedback by dropping a card in our suggestion box or clicking the link at the bottom of the page.
We are located at 4601 26th Ave. NE in University Village, next to Banana Republic and across from JOEY Kitchen. We are open Monday through Saturday from 9:30 a.m. to 9:00 p.m. and on Sundays from 11:00 a.m. to 6:00 p.m.
We hope to see you in the store –
VP, Amazon Books