Although I have heard him tell the story before, Rockwell recently discussed again, during an interview with Tom Woods, how he launched the Mises Institute:
That's how you do things with class.I decided that Mises, the man, was not getting the attention – we all need heroes. These ideas are essential. But they have to be, in terms of teaching, I think, inculcated in great men. So I thought it was important that Mises be recognized for the hero he was. Also, the Austrian School was in decline and I thought there needs to be an institute dedicated to this. And so I approached Mrs. Mises first, even before Murray Rothbard, and asked her if she would be part of it, and she said she would. She said – and she started sort of shaking her finger at me, and she said, now, I know you're only interested in my name. And I said, well, I am interested in your name – (Laughter)– but I'm also interested in your advice and guidance.[...]Which she did give. And so she said she would, as long as I agreed that I would dedicate the rest of my life to it. So I gave her that promise. So she was our first chairman.