The web tracking service Quantcast says the site gets traffic from very high income visitors.
Is this why the current owners are fighting so hard to keep the web site?
Alexa ranks ronpaul.com as the 21,378th most popular web address in the US.
Here's a list of the top search inquiries driving traffic to ronpaul.com, according to Alexa.
Query Percent of Search Traffic
1 ron paul 39.37%
2 ron paul revolution 2.44%
3 ron paul 2012 1.97%
4 ronpaul 1.09%
5 ron paul for president 0.97%
6 who is ron paul 0.91%
7 .com 0.83%
8 ron pual 0.75%
9 ron paul polls 0.58%
10 ron paul end the fed 0.47%
Keep in mind, not one of these searches is for "Ron Paul" mugs, "Ron Paul" bumper stickers or "Ron Paul" T-shirts, which is what the current owners sell on the frontpage of ronpaul.com. These people are searching for information about Ron Paul. They are getting misdirected.
So what is RonPaul.com worth to the current owners?
According to Quantcast, web sites ranked at the same level as RonPaul.com are getting traffic of around 600 visitors per day. Having some familiarity with Quantcast numbers for unquantified sites, I believe this number is very conservative and the number of daily visitors is probably closer to 1,000. If we assume that RonPaul.com is converting 0.60% into buyers of Ron Paul memorabilia and clothing, a conservative estimate, then the web site is making 6 sales a day.
The site owners are selling Ron Paul T-shirts for $33.40. They sell through Zazzle, which lists the T-shirts they are selling at $20.95. That's a markup of $12.45 per T-shirt. They also sell sweatshirts, bumper stickers and mugs. The average sales ticket is likely at least $65.00, with a profit per sale of around $25.00. With 6 sales a day that's $150.00 a day or $4,500 a month and that's during this quiet period, when there is no presidential campaign. Imagine what they were making during the presidential campaign, when millions goggled Dr Paul's name. When Dr. Paul's new "Big project" is launched, it is sure to result in many more people searching for Ron Paul and ending up at the T-shirt hustlers currently running ronpaul.com. Then the cash register will really start to ring, again, for them. That's why the current owners are not going to give up ronpaul.com without a fight. They know another huge new series of pay days is coming for them, when Dr. Paul launches his new project, if they can hold on to the site. They want to head to the bank everyday on the back of Dr. Paul's new efforts.