Starwood Preferred Guest, the loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (has announced SPG Keyless. It is the hospitality industry's first mobile, keyless entry system allowing guests to use their smartphone as a key.
It will be rolled out to Aloft, Element and W Hotels around the globe, all Starwood properties.
SPG Keyless is making its official debut in 10 hotels in markets including Beijing, Hong Kong, New York, Los Angeles and Doha.
SPG Keyless enables guests to bypass the front desk (where available), go directly to their room and unlock their stay with a simple tap of their smartphone.
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