Sunday, August 3, 2008

Inflation Takes Out McDonalds' $1.00 Double Cheeseburger

In may be replaced with two burgers and one slice of cheese, or a double hamburger without cheese.

Janet Adamy at WSJ reports:

McDonald's Corp. is testing modifications to its popular $1 double cheeseburger, and higher prices for the sandwich, as it prepares to change its Dollar Menu by next year.

In an interview, Don Thompson, president of McDonald's U.S. business, said the company has tested ways to make the burger less expensive to make. Some restaurants are selling it with one slice of cheese instead of two, and billing it as a "double hamburger with cheese." Others are offering a double hamburger without cheese. Some are selling the traditional double cheeseburger at prices ranging from $1.09 to $1.19.... High dairy prices have pushed up the cost of cheese, and McDonald's predicts more pressure because its beef costs will be higher this year.

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