Saturday, August 23, 2008

Major New Warren Buffett Book Due Out In September

Warren Buffett prefers being interviewed by women. I can't think of a time that Buffett has sat down for a major television interview by a male. It's the same with major magazine articles, always women. When Buffett wanted research coverage for Berkshire Hatahway in the late 1990's, he turned to a female.

His latest favorite at CNBC appears to be Becky Quick. Quick travelled with Buffett to Asia. When it comes to print, Janet Lowe at Fortune has been his long time choice for interviews. For the research report in the 1990's he called upon Alice Schroeder. And, now, when he has decided to give additional access for a biography, he gave that access to a woman. The same Alice Schroeder he cooperated with for the research report.

Schroeder's book, The Snowball: Warren Buffett and the Business of Life, is due out Sept. 29. According to WSJ, Bantam paid $7.2 million for the North American rights and expects to sell more than 1 million hardcover copies.

Buffett gave her open access to two large file rooms that included material on his investments, his correspondence and topics of personal interest, she says. She says he provided her with a letter that she was able to show to people she wanted to interview that confirmed he was cooperating with her, according to WSJ.

The books title apparently comes from a Forrest Gump type comment of Buffett's "Life is like a snowball. The important thing is finding wet snow and a really long hill."

1 comment:

  1. Warren Buffet is a George Soros without the evil aura.