Monday, August 25, 2008

A New Boondoogle Is Born

Peter Gordon explains:

On July 2, the WSJ's Holman W. Jenkins, Jr., wrote "What is GM Thinking?" I have to admit that it took Jenkins' column to get me to see the light. GM's investment in its 2010 Chevy Volt is a political and not a market move.

Now we see that during NBC's Olympics coverage, GM runs a strange ad for its 2010 Chevy Volt. I cannot buy it for a while (and Holman suggests I would not want to anyway), so why are they not using valuable air time to push their 2009 models?

This morning's NY Times includes "Automakers to Seek More Money for Retooling Vehicle Plants". Aha! It's the politics, stupid. With politicians of both parties honing their "investing in energy alternatives" message, the ailing Detroit automakers can smell the pork.

Combine two sentiments du jour ("too big to fail", "end our addiction to oil") and, presto, a new boondoggle. I finally get it.

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