The Economics of Digging Up Dirt On Sarah Palin

The chart below shows the Quantcast traffic estimates for National Enquirer's web site through July 31, when they first started to break news on the John Edward's story. Traffic more than tripled to 906,000 per month. With rumors and interest brewing all around Sarah Palin right now, traffic has to be approaching, if not exceeding, 1.5 million visitors for them. And, keep in mind, National Enquirer's web presence is minor compared to its print publication.