Saturday, April 18, 2009

WSJ's Alan Murray on When to Charge for Online Content

There's plenty of prognosticators forecsting the death of the newspaper industry.

In a video, Zachary Steward interviews Alan Murray, executive editor of The Wall Street Journal Online. Murray provides some unique insights on the combination of the part-pay/part-free formula that WSJ employs. Murray seems to think it could work for most newspapers.

Among Murray's points:

The best model is a mix of paid and free content.

You can’t charge for exclusives that will just be repeated elsewhere.

Don’t charge for the most popular content on your site.

Content behind a pay wall should appeal to niches.


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