WSJ reports:
A Silicon Valley start-up is expected on Wednesday to unveil plans to sell a new kind of still camera which generates an image that can be refocused by viewers after its creation...
Photos taken by prototype Lytro cameras, when viewed through most current Web browsers, allow users to click on different parts of an image to bring different subjects into focus.
Lytro lists other benefits. For one thing, since images are focused after the fact, users don't have to spend time focusing before shooting. Nor do they have to worry if they wound up focusing on the wrong thing...
Lytro, founded in 2006, has attracted $50 million in funding from venture-capital firms. that include Andreessen Horowitz, Greylock Partners, New Enterprise Associates and K9 Ventures.
Now that is the market at work. I can't tell you how many digital photos that I have that are just a little bit out of focus, or that when zoomed in even a little are shown to be more out of focus than previously thought (i.e. not due to jpeg pixilation). I wonder how much this little baby is going to cost?
ReplyDeleteThat's awesome. But I'm still waiting for the ultimate camera, which would allow me to change pretty much everything. So that the editing would and/or viewing would kind of look like the movie Deja Vu, where they were able to change angles, zoom in-out and move around in the room.
ReplyDeleteBob, don't you know that this is the result of the Department of Photographic Technology? Those wizards in Washington are responsible for this!
ReplyDelete