Saturday, November 26, 2011

First Indications: Very Strong Post-Thanksgiving Buying Online

At stores, online and on smartphones, turnout appeared to be strong, with even those consumers who avoided the Black Friday crowds at stores doing a whole lot of shopping from their homes. Results as of 3pm New York time Friday indicate that Black Friday online sales were up 20 percent from a year earlier, according to IBM Benchmark.

Mobile shopping appears to be gaining ground. IBM said that consumers using a mobile device to visit a retailer's site jumped more than 17 percent and nearly 10 percent of consumers were using their smartphone or tablet computer to make a purchase.

Further, according to Ebay, the amount that shoppers in the U.S. spent using eBay Mobile more than doubled this Thanksgiving from last year, and PayPal Mobile said it had a fivefold increase in global mobile payment volume from last Thanksgiving.

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