Jonathan Lansner and Jeff Collins report:
Big and pricey. That was the winning formula for Orange County hotel owners in 2011.
According to year-end data from the hotel trackers at PKF, the biggest gains in room rates and occupancy — and the resulting largest gains in key industry cash-flow measure “RevPar” which mixes rates and occupancy performance — were in market niches largely represented by the biggest and priciest hotels in Orange County.
Nightly rates at hotels with 300 or more rooms averaged a gain last year of 6.8% vs. 2010 — largest advance among the room sized tracked by PKF. Occupancy last year at these big hotels ran 72.3% vs. 69.7% in 2010 — up 2.6 percentage points in a year. “RevPar” was up 10.8%, also the best among the groupings tracked.Be prepared, as the Bernanke money works its way through the system, 6.8% price increases will not only be a feature of high priced hotel rooms.
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