Monday, September 24, 2012

How a Teacher Made $1 Million Selling Lesson Plans

By Caroline Winter

Deanna Jump is not a trust fund baby. She never married into money and she has never won the lottery. But in the past year-and-a-half, the 43-year-old kindergarten teacher in Warner Robins, Ga., has earned more than $1 million. Her unlikely strategy: selling catchy kindergarten lesson plans to other teachers.

Jump is just one of some 15,000 teachers currently marketing their original classroom materials through the online marketplace, TeachersPayTeachers (TPT). Since signing on to the site, she has created 93 separate teaching units and sold 161,000 copies for about $8 a pop. “My units usually cover about two weeks’ worth of material,” she says. “So if you want to teach about dinosaurs, you’d buy my dinosaur unit, and it has everything you need from language arts, math, science experiments, and a list of books you can use as resources. So once you print out the unit, you just have to add a few books to read aloud to your class, and everything else is there, ready to go for you.”

To be fair, no one else on TPT has been as wildly successful as Jump, but at least two other teachers have earned $300,000, and 23 others have earned over $100,000, according to site founder Paul Edelman. “Of the 15,000 teachers who are contributing, about 10,000 make money in any given quarter,” he adds....

Jump admits that her own success is partly due to keeping a popular blog that helps direct readers to her TPT materials. TPT’s “Follow Me” button has also been a boon. “I have over 16,000 followers,” she says. “So every time I post a new product, an e-mail goes out to those people and—literally within an hour—I’m selling, selling, selling.”

In the past three months, Jump, who earns $55,000 per year teaching, has collected $213,000 in TPT sales.

The full story is here.

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