Google is opening showrooms in six U.S. cities, promoting its latest products and stepping up retail efforts against Apple and Microsoft as the year-end holiday shopping season gets under way.
Called Winter Wonderlabs, the outlets feature products such as Nexus 7 tablets, Chromebook computers and Chromecast video-streaming devices, the company said on a new website yesterday. Consumers can order the gadgets online after looking at the wares. The stores also feature a large snow globe that lets customers take videos of themselves, complete with fake snow.
Google is putting the showrooms at or near New York, Washington, Chicago, Los Angeles, Sacramento, California, and Paramus, New Jersey. The company is also building a barge in San Francisco Bay aimed at showing off new technologies.
(Via Bloomberg)
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