A Peek Inside EPJ: Ad Revenue Generation

Below is a breakdown by Google Adsense of the various ad categories and what percentage of revenue is generated by click throughs from different categories.  (The number in parentheses is the number of sub-categories for that group.)

Allowed or blocked	Category name	% Ad Impressions (last 30 days)	% Earnings (last 30 days)	Number of Blocked Sub-Categories
Allowed	Apparel (8)	3.9%	5.4%	0 / 8
Allowed	Arts & Entertainment (16)	6.5%	4.8%	0 / 16
Allowed	Beauty & Personal Care (12)	1.5%	1.1%	0 / 12
Allowed	Business & Industrial (21)	17.3%	13.5%	0 / 21
Allowed	Computers & Consumer Electronics (20)	7.0%	7.6%	0 / 20
Allowed	Dining & Nightlife (3)	0.2%	0.4%	0 / 3
Allowed	Family & Community (11)	5.9%	3.8%	0 / 11
Allowed	Finance (44)	26.7%	21.5%	0 / 44
Allowed	Food & Groceries (4)	3.0%	2.5%	0 / 4
Allowed	Health (22)	6.2%	3.8%	0 / 22
Allowed	Hobbies & Leisure (20)	5.3%	4.7%	0 / 20
Allowed	Home & Garden (7)	2.5%	2.9%	0 / 7
Allowed	Internet (8)	6.3%	5.4%	0 / 8
Allowed	Jobs & Education (6)	6.4%	3.1%	0 / 6
Allowed	News, Media & Publications (4)	5.0%	2.6%	0 / 4
Allowed	Occasions & Gifts (5)	1.0%	1.4%	0 / 5
Allowed	Real Estate (5)	4.0%	4.0%	0 / 5
Allowed	Sports & Fitness (10)	3.2%	2.9%	0 / 10
Allowed	Telephony (5)	1.8%	1.4%	0 / 5
Allowed	Travel & Tourism (16)	3.8%	3.5%	0 / 16