Tuesday, June 10, 2014

Koch Industries Launches First National Campaign

Ad Age reports:
Koch Industries, the energy and packaged-goods giant, has introduced its first national TV ad campaign amid increasing attacks on its namesake founders, the billionaire conservative brothers Charles and David Koch.
The ad will air Wed June 11.
The campaign, which promotes the company's American heritage and job creation without referencing the Koch brothers themselves, is part of a larger recruiting effort, said Steve Lombardo, chief communications and marketing officer for Koch since February. The company created his role as part of the overall push to boost its communications resources.
The ultimate goal is to "tell a story about who we are" to potential employees as well as businesses and people in local communities in which the company operates, he added.

The ad strikes me as being very corporate establishment, much like the commercials put out by the war profiteer, G "We bring good things to life." E. Don't miss my recent interview with Daniel Schulman, author of Sons of Wichita: How the Koch Brothers Became America's Most Powerful and Private Dynasty.

Lew Rockwell commented on the interview: If you are interested in Kochology and Murray Rothbard, don’t miss this Bob Wenzel interview with Daniel Schulman.

The interview is here.

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