The entire idea of something called a "living wage" is simply a clever marketing phrase with no logic behind it. It's a trip for the non-thinking to the amusement park where roller coaster rides and distortion mirrors are plentiful. Step right up, shout out some nonsense, demand what can't be had and get a cheap thrill.
Do those who use the term mean that workers earning less than the 'living wage' aren't living? Do these people actually think that such workers don't eat, sleep and have cell phones? Are these workers supposed to be dead? It's time to step away from the distortion mirror. More accurately, low fast food wages should be called "First Step wages," since many use such jobs as an entre into the job market. The turnover in the fast food sector is huge (some estimates indicate 75% over a year), which should indicate the stepping stone nature of these jobs.