Wednesday, July 16, 2008

Wall Street Journal Newstand Price Increased

On July 28, WSJ will increase the price of its newstand price by 50 cents, to $2.00. After the paper increased its cover price from $1 to $1.50 last year, average single copy sales fell by about 8%.

But, we should be getting more fun front page headlines. "The paper's editors are being urged to think more about how they can use the front page to boost newsstand sales — not something that has traditionally been a major focus," reports Jeff Bercovici at Portfolio.

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