Wednesday, July 22, 2009

Blogs Are Hot Investments

FT reports:

Talking Points Memo, the US political website founded by a lone blogger during the 2000 US election recount, recently became the latest blog-turned-news website to pocket an investment round. The deal was small, rumoured at $500,000-$1m, but it came with a big name – Marc Andreessen, founder of the Netscape web browser. In May, he and a handful of other investors put $5m into The Business Insider, the website founded by Henry Blodget, the former internet stock analyst turned blogger.

TBI charges up to $30 per 1,000 impressions for premium advertising space – about what a big newspaper charges. Not all of its ads will sell at premium rates but TBI’s ability to demand such sums shows web upstarts are giving traditional outlets a run for their money

No comments:

Post a Comment