Tuesday, October 22, 2013

Why Did McDonald's Kill the Dollar Menu?

Because of price inflation.

 In January, Wendy's turned its 99-Cent Menu into the Right Price Right Size menu. Now, McDonald's is ending its Dollar Menu after eleven years. The simple truth is: You can't make any money selling burgers for $1, any more, says Atlantic.



at 11:00:00 PM

8 comments:

  1. AnonymousOctober 22, 2013 at 11:53 PM

    That graph shows an annual rate of inflation of 3.2%/year from Jan 2007 to Jan 2013. So if they were selling that 99 cent meal for a profit last year, they can sell it for 1.03 and make a profit this year. Hyperinflation any day now. Buy gold! dollar is collapsing!!!

    ReplyDelete
    Replies
    1. Danger PioneerOctober 23, 2013 at 9:06 AM

      Umm ... no they cannot - not if other input costs also rose by 3% per annum over that time period ... you seriously cannot be that thick, right? ... this was a joke comment, no?

      Delete
  2. AnonymousOctober 23, 2013 at 7:24 AM

    Amazon has done a little inflating in the past week also.
    They have raised the free super saver shipping minimum from $25 to $35.

    ReplyDelete
  3. MicOctober 23, 2013 at 7:34 AM

    I remember when you could get a burger, fry and coke for a buck.

    ReplyDelete
  4. HeathOctober 23, 2013 at 7:55 AM

    the point being if you missed it that inflation (even better, Dilution) has made making a profit on cruddy food impossible and it only took seven years or if you like the length of time Barry has been in office plus a sliver of the fratboy's term. But as Chris Postel says the government's looking after the little people.

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    1. RichieOctober 23, 2013 at 12:44 PM

      "But as Chris Postel says the government's looking after the little people."

      Correction: The benevolent Democrats are, not the evil, vile Republicans.

      Delete
  5. AnonymousOctober 23, 2013 at 10:06 AM

    Jerry, I checked the link at the Atlantic and you hadn't entered a comment there. Why not?

    ReplyDelete
  6. AnonymousOctober 23, 2013 at 11:08 AM

    Noticed on a carton of ben and jerry's the other day prominently advertising that it's "still a pint."

    ReplyDelete

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