STUDY Stocks Climb After CEOs on CNBC Are Interviewed by Attractive Anchorwomen

In a  paper by Y. Han (Andy) Kim,Nanyang Technological University and Felix Meschke
University of Kansas, they write:

The magnitude of price response [after a CEO is interviewed on CNBC] is positively correlated with the viewership as well as the language tone of the CEO. We find that individual investors are net buyers on the interview days, and that they keep on buying if the interview was both carried out by attractive anchorwoman and was watched by more male viewers.