Sunday, December 1, 2013

CNBC Core Viewership Drops To Fresh Two Decade Low

According to the latest Nielsen Research data, in November, CNBC's core 25-54 demographic saw its fourth consecutive month of declines, and dropped to just 31,000 - a decline of over 40% from a year earlier, and the lowest since February 1993.

CNBC was created by the ultimate crony-capitalist, elitist firm, GE through its then owned subsidiary NBC. Before there was CNBC, there was the Financial News Network. It was a much more free wheeling network that was not afraid to put on anti-establishment views. Everyone watched FNN.

Then one day, I had a discussion with a GE insider, he told me that they were going to blow FNN off the map, that they were going to control financial news. He told me that they had the Q ratings for all the FNN anchors and that they were going to make huge offers for the top anchors and get huge cable penetration beyond what FNN was getting and simply destroy FNN.

I was suspicious of the plan. Everyone watched FNN! But then, CNBC made a bid to then-FNN anchor Sue Herrera. It is reported that then-General Electric's CEO Jack Welch  directly made the bid to get her to move to CNBC. She went over. Ultimately, GE executed its plan (with some help from some financial irregularities at FNN) and destroyed FNN. CNBC acquired FNN for $154.3 million on May 21, 1991 and immediately merged the two operations. CNBC immediately took over FNN's satellite transponder space, more than doubling its audience at one stroke

It has taken 20 plus years, but it appears that investors are finally fed up with elitist financial news propaganda.

(chart via Zero Hedge)


  1. Need a good market crash to get people tuned in.

  2. "It has taken 20 plus years, but it appears that investors are finally fed up with elitist financial news propaganda."

    That conclusion doesn't follow at all from the fact that CNBC viewership has declined. There could be a number of other reasons that caused the decline. Viewers may simply prefer a different channel or there may be a general switch to internet-based news.

  3. Ah, FNN I fondly remember Ed Hart