Wednesday, April 16, 2014

"His Instructors Thought He was Too Commercial."

Instagram sketches turn regular dad into modern-day Warhol
By Kirsten Fleming

Every morning, Donald Robertson boards the 8:30 a.m. Metro-North train from Larchmont to work at Estée Lauder in Midtown.

The bespectacled father of five — who is a creative director for special projects at the cosmetics giant — brainstorms ad campaigns, develops products and sits in an office.

But before he has even reached his desk to start his day, the unassuming 52-year-old has already done a full day’s work — in his basement studio, where he paints, sketches and gaffer-tapes quirky, colorful works of art inspired by the world of fashion.

He’s prolific, too. He wakes up at 4 a.m., and by the time he leaves the house, he’s already dashed off a handful of zeitgest-y pop pieces.

“People say I am reminiscent of Andy Warhol because he started as an illustrator and then transitioned into art. I am kind of in that position now. Andy’s output was maybe monthly. I like putting out three or four things a day,” says Robertson, who also doodles intricate sketches during meetings like most people sketch circles.

With no place to share his art, he used to dole it out to lucky friends or co-workers. But in November 2012, his assistant signed him up on Instagram under the handle “DonaldDrawbertson,” and the photo-sharing platform has launched him from beauty industry darling to internationally selling artist.

His followers have swelled to 24,000 — many of whom are major fashion taste-makers. Fans were constantly asking to buy his work, so in December he began selling his pieces on the Trendabl app. Prints start at $250 and paintings can fetch up to $2,200. He has sold paintings in Italy, England and Brazil.
No medium or style icon is off limits.

Read the rest here.

RW Note to slackers: If you think you are creative in anyway, don't make excuses. Get out of bed early and be creative.

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