Sunday, November 30, 2014

WOW Black Friday Weekend Spending Tumbles 11%

Consumer spending fell to an estimated $50.9 billion over the weekend, down from $57.4 billion in 2013, according to the National Retail Federation. The average shopper spent an estimated $380.95 over the weekend, a 6.4 percent drop, according to an NRF-commissioned survey of more than 4,600 people by Prosper Insights & Analytics.

“The holiday season and the weekend are a marathon not a sprint,” NRF Chief Executive Officer Matthew Shay said on a conference call. “This is going to continue to be a very competitive season.”

The Washington-based NRF had predicted that 140.1 million shoppers would visit retailers this weekend, a small decline from last year’s 140.3 million. Instead, only 133.7 million showed up -- despite many stores extending their hours during Thanksgiving to boost sales.

Online sales on the other hand were up strong, though far from closing the gap from lower in-store saels. Thursday-Friday numbers from Channel-Adviser showed 22% growth online. According to Adobe Systems Inc Thanksgiving and Black Friday sales were at an all-time high of $1.33 billion.


  1. Because there is no recovery. There never was one.

    All of the propaganda can't mask the disaster. How obvious does it have to get before our government levels with us? How evident must it be before we admit it to ourselves?

  2. There is now a problem with measuring "Black Friday" weekend as an event because the retail industry has shifted sales tactics so that they are influencing holiday shopping all throughout the month of November. I'd like to see the big picture when all is said and done.