Thursday, April 9, 2015

Google Preparing YouTube Subscription Plan

Google is preparing to launch a YouTube subscription service that will allow users to skip advertisements when watching online videos, FT is reporting.

In an email sent to the creators of YouTube videos, who get a share of the advertising revenue generated by their work, it said it was taking “another bold step in favour of choice” by offering an ads-free version of YouTube for a monthly fee.

Creators will receive revenue from the fees but the letter did not say how much it would charge or how the fees would be split.

“By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising revenue,” the YouTube team wrote in the email, which asked recipients to update the terms of their contracts for the new service.

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