Wednesday, February 3, 2016

REPORT Amazon to Open up to 400 Physical Bookstores

“You’ve got Amazon opening brick-and-mortar bookstores and their goal is to open, as I understand, 300 to 400,” Sandeep Mathrani, chief executive of mall operator General Growth Properties Inc., said on an earnings call on Tuesday.

Amazon opened a physical bookstore in Seattle in November, its first  brick-and-mortar store. The store, in an outdoor mall, sells books and Amazon’s Kindle and Fire devices. Amazon says it stocks the location using data it collects from its website. The store stocks about 5,000 titles at any one time, compared with millions on its website.

The Seattle bookstore carries the same prices as Amazon’s online store, generally are at a discount to other retailers.

(via WSJ)

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