Friday, August 22, 2008

The Huffington Post Valued At $200 Million

What's the value of your blog, the Huffington Post appears to be valued at $15 per visitor.

NYT's Brian Stelter reports:

When Ms. Huffington, the 57-year-old author and former conservative pundit, announced her plans for The Huffington Post three years ago, many critics dismissed the idea as a digital dinner party for her new liberal friends. But it has grown in ways that few, except perhaps Ms. Huffington herself, expected.

In February, The Huffington Post drew 3.7 million unique visitors...

According to one person who was briefed on discussions but was not permitted to speak for attribution, the company has at least looked at the value of the site if it were put up for sale, and a figure around $200 million was used.That would put the price at more than $50 for each visitor, a high valuation. Using the site’s internal figures, 14 million unique visitors for the most recent month, the price would be closer to $15 for each user.

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