Thursday, May 13, 2010

Broadway Contributed Nearly $10 Billion to NYC Economy During 2008-09 Season

File under non-durable consumer goods sectors do well during an economic downturn.

The amount comprises spending in three areas: spending by producers to mount and run productions; spending by theatre owners to maintain and renovate venues; and ancillary purchases by non-New York City residents who said that Broadway was an important reason in their coming to NYC (aka Broadway tourists).

The full contribution of Broadway tourists amounted to $7.7 billion; shows contributed $2 billion; and theatres $51 million, for a total of $9.8 billion, according to a report by The Broadway League.

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