Saturday, August 30, 2014

Who Says The World Economic Forum Is Just A Wine & Cheese Party?

By Chris Rossini

The world's "elites," who routinely descend upon Switzerland's World Economic Forum ,are apparently doing more than consuming Moose cheese and washing it down with some fine vino.

Apparently, they're coming up with some fatuous ideas as well.

For example, in 2011, they came up a something called an EDGE certification for corporations. I'm sure the thinking went that companies with an EDGE certification could claim to have an "edge" on their competition.

Are you ready for the unpacking of the EDGE acronym?

It stands for "Economic Dividends for Gender Equality" and a U.S. company has finally earned this certification. Cosmetics maker L'Oreal has become the first! Apparently the company went through a 6-month certification process, with surveys and forms, and metrics, and Heaven only knows what else.

Now (like Beyonce) L'Oreal can attach a feminist label to itself:

See!!'s more than just wine, cheese, and greasy government + corporate handshakes that take place at the World Economic Forum. There are tangible ideas with tangible results.

We'll see, after everyone wakes up from the central banker fantasy if EDGE certifications are still being discussed. When economic reality hits corporate America, so will Ludwig Von Mises' dictum:
The consumers are merciless. They never buy in order to benefit a less efficient producer and to protect him against the consequences of his failure to manage better. They want to be served as well as possible. And the working of the capitalist system forces the entrepreneur to obey the orders issued by the consumers.
In other or woman, black or white, young or old, rich or better supply customers with what they urgently desire, and you better do so at a profit.

EDGE is not a creation, or demand, of the consuming public. It was spawned in the Alps by a bunch out-of-touch apparatchiks.

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