Nobel Prize Worthy: Ikea Claims Its New Furniture Line Can Be Assembled Without Tools in Less Than Five Minutes

File Under: The beauty of free market innovation.

Ikea had launched Regissör, a new line of flatpack furniture that the company claims can be assembled without tools in less than five minutes.

“Customers can assemble the new REGISSÖR series—which includes a bookshelf, cabinets and a coffee table, using a new IKEA-developed solution that was designed on the factory floor together with suppliers,” the company writes in a press release. “Featuring special wedge dowels, furniture pieces assembled using this technique require no tools and have no loose pieces; you can put them together using only your hands.”

 “By making it even easier to assemble our furniture, we want to give people who may find it challenging a new reason for choosing IKEA.” Ikea plans to expand the line in the spring.